Finance Division
At Seetha Holdings, we understand that financial flexibility is key to making quality products accessible. Through our subsidiaries, Alliance Trust Investments Company Private Limited and Reliance Investments Company Private Limited, we offer a comprehensive range of financial services that cater to both individuals and businesses. Whether you’re looking for affordable payment options for home appliances or specialized loans, our finance division is committed to providing innovative and customized solutions.
Alliance Trust Investments Company Private Limited
Empowering Purchases with Flexible Payment Solutions
Alliance Trust Investments is dedicated to providing accessible financial solutions for customers shopping at Seetha Holdings' extensive network of showrooms. Our goal is to make quality home appliances, furniture, and equipment easily affordable by offering convenient installment-based payment plans. Whether you’re purchasing a refrigerator, television, washing machine, or furniture, Alliance Trust ensures you can shop with ease, knowing that we offer tailored financing solutions to suit your needs.
Key Features of Alliance Trust's Payment Solutions:
- Easy Installment Plans: Alliance Trust offers flexible payment options with low-interest rates, allowing you to spread the cost of your purchases over manageable periods.
- Exclusive Showroom Financing: Available only for customers purchasing through Seetha Holdings’ showroom network, our plans cover a wide range of products from electronics and home appliances to furniture and more.
- Simple and Fast Application Process: Applying for a payment plan is simple and quick, with instant approvals to get you what you need without the wait.
- Competitive Terms: Alliance Trust offers some of the most competitive rates in the market, ensuring affordability and financial ease.
We’re committed to making your dream purchase possible, with financial flexibility that supports your home and lifestyle aspirations.

Reliance Investments Company Private Limited
Personalized Loan Services and Investment Opportunities
Reliance Investments specializes in offering personalized loan services and investment solutions tailored to meet the unique needs of our clients. Whether you need a personal loan, are looking to unlock cash quickly through pawning services, or want to explore investment opportunities, Reliance Investments has you covered.
Our Core Services:
Personal Loans
- For Every Need: our personal loan optionsare designed to offer you financial relief.
- Custom Loan Amounts: We provide flexible loan amounts
- Fast and Easy Approval: Our streamlined approval process ensures quick access to funds, allowing you to act swiftly when needed.
- Low-Interest Rates: Enjoy competitive interest rates
Pawning Services
- Immediate Cash Solutions: If you need quick cash but don’t want to go through lengthy loan processes, Reliance Investments offers secure and confidential pawning services.
- Transparent and Fair Valuations: Our experts offer fair and transparent valuations, ensuring you receive maximum valuefor your items.
- Flexible Repayment Terms.
Our Commitment to You
Seetha Holdings is dedicated to supporting our customers’ financial needs with solutions that are both accessible and flexible. Whether you need a simple payment plan for home appliances or an urgent loan to address a pressing need, our subsidiaries—Alliance Trust Investments and Reliance Investments—are here to provide personalized financial services that prioritize your convenience and peace of mind.
